 eMarketing Products
Bulk Internet Data
SMA Communications, LLC receives between 8 million and 30 million fresh Internet records each month from our affiliations with over 30,000 web sites. All records come with Time Date IP & Source.
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Targeted eMail Marketing Campaigns
SMA Communications maintains an active opt-in email database of more than 100 million consumers and more than 8 million business contacts nationwide with full postal and phone contact available for most records. We also have crossed referenced our eMail lists with all the targeting selects we have within our postal files allowing us to target an eMail campaign on your behalf as effectively as a direct mail piece but with out the cost of printing and postage. When you use SMA’s Targeted eMail Marketing Campaign service, you are using the most efficient channel available to reach out to the mass markets.
You will be provided with detailed tracking showing all opens and clicks and even which email address opened and clicked your offer.
All eMail campaigns will fully comply with Can-Spam legislation and are subject to approval.
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eMail Append Solutions
E-mail marketing campaigns are generating big returns for advertisers. SMA Communications maintains one of the largest databases of eMail addresses complete with postal and in many cases phone numbers enabling us to offer eMail append and other data append solutions that are the best available in the marketing industry. SMA has successfully provided append services to some of the largest and best known companies and well as to many candidates and public officials within the political arena.
You will securely transfer your customer file (consisting of Name and Postal information only) via a secure file transfer protocol we will set up online, we will then run your file next to our large database of opted-in eMail addresses, everywhere we have a match we will send an eMail to that address asking for their permission to allow your company to send them periodic eMail communications. Anyone who opts out within 5 days to the request is removed from the list as well as any eMail bounces, the file we deliver to you is 100% permission passed and with your customers active email addresses and takes approximately one week to complete.
SMA provides eMail appends to both business and residential databases. Our residential master file contains over 200 Million records and our business master file contains over 14 Million records. Match rates can range widely based the completeness and age of the file you send to us to append but average 20-30% on consumer files and 10-15% on business files.
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Data and Hygiene append solutions
In addition to our excellent eMail append solutions, SMA offers a full suite of other append solutions designed to help you keep your customer files accurate, up to date, and rich with attributes that can help you segment your customers for a more focused and better performing marketing campaign.
Data Overlay –SMA’s database has much more than just contact information, it is rich with demographic and psychographic attributes on each record that allow you as a marketer to better segment your lists so that you can send more relevant offers to your customers and experience much better response rates… separate the younger from older, single from married, homeowner from renter, republican from democrat, by ethnicity, income, gender, home value, presence of children, and much more… Contact us today and let SMA help you make the most of your marketing efforts.
NCOA – We live in a very transient society where more than 1 million people are changing residences each month. With all the expenses involved to market to your customers it is important keep your files fresh with SMA’s National Change of Address services and make sure your mailings continue to reach its intended recipient. We will let you know if your customers have moved, and if so, provided you with their new address.
ECOA – Is your in house eMail list getting old and coming back with more and more hard bounces? Let SMA refresh your old list and append the new eMail addresses to it. Send us a list of old eMail addresses (with postal detail if available) and we’ll run our processes to find the new active eMail address being used by your customer.
Phone Append – SMA can append current phone numbers to your postal lists allowing you to contact your customers directly with a phone call. We can also cleanse against the National Do Not Call list if you want to contact prospective consumers via phone based your prospect mailing list.
You only pay per eMail that has been permission passed and not bounced.
SMA Communications offers to meet or beat any Append pricing quoted while delivering the best services available. All eMail addresses are guaranteed deliverable up to 60 days from the time the permission letter is mailed.
All eMail communications must comply with the Can Spam Act (S.877) of 2003.
Contact us today to find out more about our eMail append and other data hygiene solutions.
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Contextual Ads
SMA Communications connects relevant ads with the Multiple Network’s of Voters, currently over 150 million strong. SMA takes advantage of the unique contextual marketing capabilities of the Internet, coupled with voters' ability to choose their own personal Web experience.
SMA contextual marketing technology allows you to reach online consumers at the exact moment they are reveal an interest related to your products or services. This is possible due to SMA permission-based partner software that resides currently runs on millions of computers with the expressed permission of the user while they downloaded a free software program and contextually targets messages based on their online activity.
For example, when a consumer has downloaded one of our partners weather watcher programs and agreed per the terms and conditions of the download to allow us to deliver one or two relevant ads per day based on their online activities, we can then deliver a pop-under advertisement of a Mortgage Lender if they searched for mortgage rates or an ad for Honda if they visit Toyotas website.
Along with the power of contextual marketing, SMA offers a wide variety of rich media and standard IAB ad formats, which break through the clutter and further boost results.
The result is the best of the Web brought directly to the consumer in a streamlined interface.
SMA shows only very selective ads that are relevant ads and welcomed by the consumer.
Call us today to find our more about our contextual marketing programs.
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